The general purpose of this research is to provide a model of the impact of marketing in social networks on the attraction of physics sports audience and the current research is applied, descriptive and correlational. The statistical population of this research is physical sports athletes working in fitness clubs in Rasht city. The unlimited Cochran formula was used to calculate the statistical sample size. Therefore, the sample size was determined to be 400 people. Field data collection method, standard questionnaire data collection tool and data analysis method, structural equation modeling were used. The validity of the research was measured using content validity through respectable professors. The reliability of the research was also checked using Cronbach's alpha method, and the alpha value of the variables was 0.82. After the descriptive analysis of the variables in order to investigate the objectives of the research, the technique of factor structure analysis and path analysis was used, and the path coefficients for the variables were checked using PLS 3 software, and the model of the effect of marketing on social networks on the attraction of physics sports audience was presented. The results of the research showed that Instagram, Facebook, and YouTube have a significant effect on attracting audiences, and websites and Twitter have no effect on attracting audiences.